- Execute Hispanic advertising for 5 automotive dealerships in Florida. Advertising includes, but is not limited to:
- Traditional (TV, Radio, Direct Mail)
- Digital
- Social Media * Be involved with the "ground up" basis for monthly promotions, which includes but is not limited to:
- Monthly commercial shoots
- Monthly promotional strategies
- Monthly legal, coop and strategy review * Review all advertising assets from vendors on a daily, weekly and monthly basis
- Work directly with our Hispanic media partners and Hispanic on-air talent
- Attend media meetings and Hispanic advertising/collateral pitches
- Provide strategic insights and suggestions for advertising directly to the Hispanic market
- Ensure proper implementation of all traditional and digital advertising on a weekly and monthly basis
- Learn and implement Coop and Legal standards to Hispanic Advertising
- Assist in furthering a Hispanic Digital Advertising strategy
- Importance of understanding Google Analytics, KPIs and Goal Conversions * Ability to work in a fast paced environment
Requirements:
- Must be bi lingual
- Able to handle deadlines
- Travel as needed
- Degree or experience in Marketing/ Advertising
Job Type: Full-time
Experience:
- Marketing: 1 year (Preferred)
Language:
- Spanish (Required)